Traackr, an Influencer Marketing platform, has released its annual list of top-performing beauty brands—ranked by VIT Score.

Sephora tops the list as the number one U.S. beauty brand, with a score that’s almost double that of the next four brands on the list—L’Oréal Paris, Rare Beauty, Kylie Cosmetics, and Fenty Beauty. 

What’s a VIT Score?

The Brand Vitality Score, or “VIT,” is a unique metric developed by Traackr’s Data Science team that measures and combines scores based on Visibility, Impact, and Trust. The metric allows brands to track, measure, and improve their ROI on influencer campaigns.

Traackr’s platform and VIT scores make it possible to analyze a campaign’s performance over time, track a brand’s rank among competitors, identify ways to improve a campaign’s performance, and more.

Top Beauty Brands, By Category

Traackr further ranked the top-performing US brands of the year by category. In Makeup and Cosmetics, Rare Beauty is in the top spot with an 825K VIT score—and that’s a big lead over  Kylie Cosmetics, ranked second, with 560K VIT, and Fenty Beauty ranked third, with 525K VIT. 

In Skincare, CeraVe is in the top spot with 327K VIT, followed closely by Neutrogena with 294K VIT and Glow Recipe with 238K VIT.

In Hair Care, L’Oréal Paris is number one with 329K VIT. Redken comes in at a close second with 275K VIT, followed by Dyson with 215K VIT.

In Fragrance, Sol de Janeiro is number one with 117K VIT, followed by Dior with 100K VIT and YSL with 83.9K VIT. 

Take a look at the rankings listed below. View Traackr’s beauty report in its entirety here. 

Traackr’s Top 25 US Beauty Brands of 2024 By VIT Score

1. Sephora: 1.86M VIT
2. L’Oréal Paris: 931K VIT
3. Rare Beauty: 866K VIT
4. Kylie Cosmetics: 641K VIT
5. Fenty Beauty: 605K VIT
6. Ulta Beauty: 566K VIT
7. e.l.f.: 495K VIT
8. YSL: 494K VIT
9. Huda Beauty: 478K VIT
10. Charlotte Tilbury: 474K VIT
11. Dior: 436K VIT
12. r.e.m. beauty: 436K VIT
13. Maybelline: 435K VIT
14. Colourpop: 425K VIT
15. NYX: 424K VIT
16. Skkn: 421K VIT
17. MakeUp by Mario: 410K VIT
18. MAC Cosmetics: 405K VIT
19. Rhode Skin: 405K VIT
20. Milk Makeup: 381K VIT
21. Tarte: 375K VIT
22. Sol De Janeiro: 365K VIT
23. Neutrogena: 359K VIT
24. Too Faced: 341K VIT
25. Summer Fridays: 334K VIT

Traackr’s Top 10 Makeup Brands

1. Rare Beauty
2. Kylie Cosmetics
3. Fenty Beauty
4. Huda Beauty
5. L’Oreal Paris
6. e.l.f.
7. r.e.m. beauty
8. Maybelline
9. Colourpop
10. NYX

Traackr’s Top 10 Skincare Brands

1. CeraVe
2. Neutrogena
3. Glow Recipe
4. Drunk Elephant
5. Sol de Janeiro
6. Laneige
7. Summer Fridays
8. Rhode Skin
9. La Roche-Posay
10. L’Oreal Paris

Traackr’s Top 10 Hair Care Brands

1. L’Oréal Paris
2. Redken
3. Dyson
4. K18
5. Olaplex
6. Cécred
7. Cosmoprof
8. Amika
9. Kerastase
10. Saloncentric

Traackr’s Top 10 Fragrance Brands

1. Sol de Janeiro
2. Dior
3. YSL
4. Kylie Cosmetics
5. Armani
6. Orabella
7. Chanel
8. Vicktor and Rolf
9. Kayali
10. Lancôme

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